Officer Media Relations Job at URA

Job Description

Job Role/ Purpose: Implement strategies for managing internal and external communications to enhance information flow and media relations. . Principal Accountabilities • Implement identified strategies in the management of the media relations and in the dissemination of business information to the public through the media in line with the organizational guidelines. • Compile updates on the different departmental activities such as Revenue performance data, Vacancies, requests for Bids, new procedures in place, cases won in court, etc. in preparation for public communication • Receive, edit and proof read the various reports and information from the departments and reformatting them before submission to the media houses • Book space with the selected media house, forward the information and receiving acknowledgement to confirm they receipt of the information • Issue and confirm invitations to the planned events, obtain attendance lists to verify attendance for accountability purposes. • Receive invoices for work done and forward to the respective departments for approval and payment processing • Update the media account data base with all Information regarding information disseminated. • Organize the URA planned and impromptu media engagements to disclose and explain issues arising • Monitor and evaluate media relations through soliciting, obtaining and analyzing feedback on the strategies implemented • Develop articles and materials on topical issues and submit to line manager for review and approval for dissemination • Participate in Public relations campaigns to educate the public about emerging URA products and services to increase awareness and compliance • Draft and submit a publicity plan to the line management for review and approval. • Design campaigns materials e.g. articles, fliers, posters, review the designs & material • Book selected media house and submit the approved materials for publication • Monitor and evaluate the effectiveness of the media campaign through soliciting, obtaining and analyzing feedback on campaigns held • Monitor and evaluate all media interactions/activities to identify issues concerning URA Business that may require special attention Open the case files in line with instructions from the supervisor • Scan daily print and broadcast media to identify any issues concerning URA business that may require further management or staff awareness • Draft responses on issues in the media that require URA response and liaise with the respective Media house or advertising agent in case of errors that require rectifying • Maintain an updated database of all the URA related stories in the newspapers by scanning and filing hard copies • Provide coverage and publication for internal events as assigned by the line manager Knowledge Good knowledge of the URA Operations Special Skills and Attributes • Excellent writing and reporting skills • Negotiation skills, ability to build relations and networking • Ability to deliver results with minimal supervision • Ability to work well in a team • The job holder must be highly innovative & creative • Excellent written and oral communication skills • Possession of good Interpersonal skills • Keen interest in latest media trends Essential Requirements An honors Bachelor’s degree in Journalism or Mass Communications from a recognized University Desirable Requirements • Training in Public Relations • Experience in a media relations specifically in a newsroom in a reputable organization Job Experience: No Requirements Work Hours: 8 Level of Education: Bachelor Degree