Job Description
Mission/ Core Purpose of the Job The job holder will execute strategy, policies and procedures for the management of Regional distribution operations in MTN-U and manage staff, dealers and franchisees to achieve set targets. She/he is responsible for meeting Prepaid Airtime and Gross Connection Sales targets for the company. To assist the Regional Commercial Head in the development of Regional Distribution strategy . Main Job Functions: • Achieve National sales targets (Prepaid Revenue, Quality Prepaid Gross Connections, electronic Airtime Sales %, Retail Universe outlets, Devices and Digital revenues). • Achieve savings on allocated Subscriber Acquisition Costs and promotion activities for the channel partner. • Achieve sales expansion and retail penetration targets by identifying, appointing and monitoring distribution partners (distributors, recharge outlets, activation outlets, prepaid touch points) in new and existing areas. • Prepare Channel & Distribution strategy – develop and grow MTN’s retail universe through franchisee and routes to market • Ensure MTN’s trade channel remains a competitive advantage in terms of depth, breadth, customer experience and branding • Oversee stock planning, forecasting and analysis for distribution and regional warehouses • Coordinate overall supply chain in the regions for all distribution channel partners • Manage the implementation and execution of Merchandising and brand visibility nationally • Business Intelligence use and application for distribution optimization • Deploy Regional staff to achieve departmental and Organizational objectives. • Execute and monitor MTN Brand initiatives through Retail outlets and to ensure that high standards are maintained. • Review procedures, policies and work flows of Channels and distribution department • Integration of stakeholders and management of regional cross functional teams in the regions • Establish new distribution channels e.g. EVD, Dealer Me2U, Mobile Money etc • Management of Cost of Sale line item in the business plan (Dealer discounts) • Deliver sales target for all products by executing the distribution strategy at the channel-partner level • Plan promotional activities for channel partners – Track channel specific schemes and launches • Provide inputs and coordinate with network team to drive better utilization of technology roll out and expansion in the regions • Keep employee-retention and motivation levels high through regular reviews of performance of Regional managers, retailers, sales representatives • Ensure best practices training and sound coaching to Regional Managers, Area Sales Representatives, and distribution partners to enhance overall effectiveness • Achievement of expansion targets through greater penetration and geographical expansion • Develop the MTN Retail experience in MTN channel outlets • Manage the MTN Customer Experience blueprints throughout the trade and retail environments • Develop commission structures for dealers, agents and staff. • Ensure stock levels and availability are maintained above set criteria Competencies: Trainings & Knowledge • Retail Training/Channel/Distribution Management • Management Executive Development Program Training. • Warehouse Management • Brand Management / Brand Marketing training • Trade marketing • Knowledge of Financial procedures, procurement procedures etc • Retail / Dealer environment setting. • Dealer structure methodologies • Channel Development strategies • Computer Skills- MS Office • Financial and Accounting systems. • Organisational skills. • Team Player. • Results- Oriented. • Integral Qualifications Job Requirements (Education, Experience and Competencies) Education: • Bachelor’s Degree in Marketing or Business Administration Experience: • At least 4-5 years’ experience in Retail/Channel Development, Business analysis, and product evaluation • At least 3 years in relevant sector/ industry • Prior experience in marketing analytics for telecommunications or FMCG is desirable
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